Articles/Blog
WHY SALES TRAINING WORKS IF YOU INVEST WISELY
The perception of Sales Training within business is pretty mixed. The thought of salespeople coming back from a training course all ‘pumped up’ and bristling with confidence excites Sen...GET SET FOR SUCCESSFUL EXPORTING
We wholeheartedly believe in optimism being at the fore of creative business thinking but we also face reality with our clients head on. In talking to a client recently we discussed their European ...SEASONS GREETINGS, FISCAL 2012 - SOME THOUGHTS
We hope you all have a great Xmas and that you are looking forward to a successful New Year. There really isn’t much cheer out there (cue BBC/ Daily Mail etc.!) but Xmas is a great time to ...NEWS FROM TINDERBOX BUSINESS DEVELOPMENT
TINDERBOX NATIONAL EXPANSION It has now been almost three years since Tinderbox was formed to support, offer advice to and assist the business community in the Midlands. We have achieved exc...THE MAP OF THE WORLD IS NOT THE TERRITORY
it is someone’s interpretation of what the territory looks like. Canaletto’s interpretation of the Doge’s Palace in Venice definitely looks like the building but looks nothing lik...WHY SLASHING MARKETING SPEND IN AN ECONOMIC DOWNTURN MAY NOT BE THE BEST IDEA
With cost cutting a painful but often necessary measure in difficult economic times one of the first areas to feel the 'cut' is Marketing spend. It almost becomes a natural target as 'we can't aff...THE VITAL ROLE OF THE SALES FUNCTION IN TOUGH MARKET CONDITIONS
Times remain tough for many businesses and, as they feel the pressure, reducing costs has been one of the first considerations for owners and managers. Discussions with and work within many small to m...WHY ALL THIS FUSS ABOUT ONE PERCENT
In the last election campaign the Conservatives made much play on the 1% 'jobs tax' to be imposed by New Labour in the shape of the National Insurance increase. Now 1% doesn't sound a lot does it?...2 PERCENT OR 70 PERCENT GROWTH - YOU HAVE A CHOICE
Yes, in reality you make the choice!! In these tough times of course you could be happy with the smaller number.... 'that's pretty good in a tough market isn't it?''we should be pleased that we...SO I CALLED THE GLAZIER IN - TO FIX A BROKEN DOWNPIPE
It sounds like a ludicrous statement and something that we'd never do. After all, we're far too sensible and value our property too much to call in the services of someone who doesn't possess the n...MAKING A POSITIVE INFLUENCE ON PROFITS - SELLING PRICE INCREASES
We meet many clients who have become increasingly frustrated with reduced profit margins or eroded profitability. Simply put, there are only three ways to increase profits:- Increase sales Reduce ...KEY INGREDIENTS TO TASTE SUCCESS IN THE FOOD MARKET
The UK food retail market is one of the most competitive in the world. Demanding consumers and even more demanding retailers make it a tough place to make money. Things are not getting any easier and...SALES REMAINS THE BIGGEST CHALLENGE GOING INTO 2012
As part of our daily and weekly work we naturally meet with many businesses and potential clients to discuss their business concerns. Whilst a number of things inevitably come up we find that Sales &n...
