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WHY SALES TRAINING WORKS IF YOU INVEST WISELY

The perception of Sales Training within business is pretty mixed. The thought of salespeople coming back from a training course all ‘pumped up’ and bristling with confidence excites Sen...
Publish Date: 13th, February 2012

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THE MARGIN SQUEEZE

In the vast majority of markets we work in things remain challenging as businesses battle for market share in markets that, in many cases, are flat or in decline. We have covered the need to improv...
Publish Date: 8th, February 2012

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GET SET FOR SUCCESSFUL EXPORTING

We wholeheartedly believe in optimism being at the fore of creative business thinking but we also face reality with our clients head on. In talking to a client recently we discussed their European ...
Publish Date: 9th, January 2012

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SEASONS GREETINGS, FISCAL 2012 - SOME THOUGHTS

We hope you all have a great Xmas and that you are looking forward to a successful New Year. There really isn’t much cheer out there (cue BBC/ Daily Mail etc.!) but Xmas is a great time to ...
Publish Date: 20th, December 2011

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NEWS FROM TINDERBOX BUSINESS DEVELOPMENT

TINDERBOX NATIONAL EXPANSION   It has now been almost three years since Tinderbox was formed to support, offer advice to and assist the business community in the Midlands. We have achieved exc...
Publish Date: 1st, December 2011

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THE MAP OF THE WORLD IS NOT THE TERRITORY

it is someone’s interpretation of what the territory looks like. Canaletto’s interpretation of the Doge’s Palace in Venice definitely looks like the building but looks nothing lik...
Publish Date: 24th, November 2011

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WHY SLASHING MARKETING SPEND IN AN ECONOMIC DOWNTURN MAY NOT BE THE BEST IDEA

With cost cutting a painful but often necessary measure in difficult economic times one of the first areas to feel the 'cut' is Marketing spend. It almost becomes a natural target as 'we can't aff...
Publish Date: 24th, November 2011

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DOUBLE DIP OR DOUBLE DIGIT

Once again we hear about the possibility of double dip recession. As business owners and managers we can always cite these uncertain times as reasons to play it safe or keep things tight. It's the ri...
Publish Date: 24th, November 2011

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THE VITAL ROLE OF THE SALES FUNCTION IN TOUGH MARKET CONDITIONS

Times remain tough for many businesses and, as they feel the pressure, reducing costs has been one of the first considerations for owners and managers. Discussions with and work within many small to m...
Publish Date: 1st, January 1970

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THE TROUBLE WITH SALES

We at Tinderbox interface with many businesses and many owner managers in the line of our work. No situation is exactly the same but occasionally there is a 'common thread' to the feedback we get wh...
Publish Date: 24th, November 2011

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WHY ALL THIS FUSS ABOUT ONE PERCENT

In the last election campaign the Conservatives made much play on the 1% 'jobs tax' to be imposed by New Labour in the shape of the National Insurance increase. Now 1% doesn't sound a lot does it?...
Publish Date: 24th, November 2011

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2 PERCENT OR 70 PERCENT GROWTH - YOU HAVE A CHOICE

Yes, in reality you make the choice!! In these tough times of course you could be happy with the smaller number.... 'that's pretty good in a tough market isn't it?''we should be pleased that we...
Publish Date: 24th, November 2011

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SO I CALLED THE GLAZIER IN - TO FIX A BROKEN DOWNPIPE

It sounds like a ludicrous statement and something that we'd never do. After all, we're far too sensible and value our property too much to call in the services of someone who doesn't possess the n...
Publish Date: 24th, November 2011

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I WILL BIN THIS RUBBISH

The real time business experience at senior level of all of the Tinderbox team means that we have been exactly where you are and know how you feel about mail outs!! It might just be worth you reading ...
Publish Date: 24th, November 2011

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PROCRASTINATION AND ALL THAT

One of the most common phrases we hear from clients is 'I really do need to do something about it…' Our answer to this is very simple – if you do recognise that you have a need to do s...
Publish Date: 9th, January 2012

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MAKING A POSITIVE INFLUENCE ON PROFITS - SELLING PRICE INCREASES

We meet many clients who have become increasingly frustrated with reduced profit margins or eroded profitability. Simply put, there are only three ways to increase profits:- Increase sales Reduce ...
Publish Date: 24th, November 2011

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KEY INGREDIENTS TO TASTE SUCCESS IN THE FOOD MARKET

The UK food retail market is one of the most competitive in the world. Demanding consumers and even more demanding retailers make it a tough place to make money. Things are not getting any easier and...
Publish Date: 24th, November 2011

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SALES REMAINS THE BIGGEST CHALLENGE GOING INTO 2012

As part of our daily and weekly work we naturally meet with many businesses and potential clients to discuss their business concerns. Whilst a number of things inevitably come up we find that Sales &n...
Publish Date: 8th, February 2012

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