Jose E. Nieto - Regional Director

Jose E. Nieto

Regional Director - London City & South West

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General Management

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Business Strategy

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B2B & B2C Marketing and Sales

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Technology & Operations


Jose is a results‐driven executive advisor with a proven track record designing and implementing effective business strategies in a variety of scenarios, from the scale up of new ventures to profit improvement programmes or business turnaround. A sound education in business management and engineering, together with a rich 20+ year career as a senior executive in first tier multinationals and SMEs, allow him to rapidly understand the key elements of your business (commercial, operations, finance, organization, competition, regulation) and provide straightforward solutions to achieve your goals.

Jose holds an Executive M.B.A. from IESE Business School and a M.Sc. Industrial Engineering (Electronics, Computer Science and Automation) from EINA‐Zaragoza and Ecole Centrale de Lille. His professional experience spans general management and senior roles in B2B & B2C Marketing, Product Management, Business Development, Business Planning and Strategy, Operations and Project Management. At the beginning of his career, Jose had the opportunity to lead several technical projects in transport and telecoms. In Vodafone Group, he successfully managed B2B and B2C marketing units in different geographies, implementing innovative strategies which created sustainable competitive advantages and boosted profit and revenues. At Vodafone, Jose was also in charge of setting-up and scaling two new business units and ventures (Vodafone Enabler Espana, Winimo/Lowi) which became the leading players in their category, and managed other international projects in the UK, Spain, Italy, The Netherlands and Turkey. Prior to joining Tinderbox, Jose has been in charge of the expansion of a leading mobile virtual network operator into new markets in EMEA, LatAm and APAC, and developed various management consulting assignments for start-ups and SMEs in the UK and Spain. He is fully fluent in English, French and Spanish.

Based in London since 2016, Jose lives with his family in Kingston upon Thames. Apart from Business Management and Technology, his other passions include cycling, hiking, cooking, music and visual arts.

Client Offering

  • Profit improvement
  • Scale‐up of new ventures
  • Business turnaround
  • Digital transformation
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