Luan Smith

Senior Advisor Direct Marketing


Background

With more than 25 years hands-on experience, Luan works with Companies that sell direct to their customers, both online and offline, offering a broader viewpoint on the marketing mix and value proposition. She works extensively with customer analytics and insights to improve the customer journey and more accurately forecast future company performance.

Luan ‘fell’ into Direct Marketing whilst doing a YTS. Contemplating whether Accountancy was right for her, given that she always enjoyed working with numbers, she found that with Direct Marketing she could use her analytical approach to predict future behaviours and make a difference to later outcomes using this information, delivering a great return on investment.

Luan has worked for both small family businesses and large national organisations and uses the same data driven approach for each project.

Luans passion for Direct Marketing and making a real difference shines through in each project she undertakes.